Making Success Visible
At ASG Produmax, operational performance is about more than metrics. It is about how processes, people and intent come together to deliver results. Recent performance in Bradford shows what happens when that alignment is achieved.
A Record-Breaking Month
March marked a milestone for ASG Produmax:
Highest ever Operational Excellence (OE) performance
Most automated machine utilisation to date
Record applications following a recent apprenticeship open day
Individually, each metric matters. Together, they reflect a business operating in sync.
“This is what good looks like when everything is working together,” says Managing Director Jeremy Ridyard. “The processes, the planning, the people all have to align. These results come from doing the right things consistently over time.”
Consistency at the Core
Performance at this level does not happen by chance. ASG Produmax delivers complex, high precision components and assemblies for demanding aerospace programmes. Sustained improvement in output, reliability and engagement reflects a disciplined, consistent approach to how the business operates day to day.
Making Success Visible
Success is something the whole team shares in. Operational milestones such as record OE performance or increased automation become clear reference points for what good looks like. At the same time, initiatives like apprenticeship open days help shape perception and attract future talent.
“We make a point of sharing when we’re winning,” says Ridyard. “It sets the standard. It shows what good looks like, and gives people something to aim for.”
That visibility reflects a clear principle.
Harvey J. Coleman’s PIE Model defines success through three factors. Performance, Image and Exposure.
Performance builds credibility
Image shapes perception
Exposure ensures success is recognised
All three need to work together. Strong results alone are not enough if they are not seen, understood and shared.
PIE is celebrated by pie. For every best ever milestone, warm pies are delivered across the site to ensure everyone understands and shares in the success. It is a small thing that not only marks the occasion but also reinforces Coleman’s theory in a simple, visible way.
“When we hit a best ever result, we release the pies,” adds Ridyard. “It is a simple way to make success visible and make sure everyone shares in it.”
A Disciplined Approach to Growth
For ASG Aerospace CEO Simon Weston, the connection between performance and visibility is clear.
“Performance is critical. But image and exposure matter just as much. When success is visible and understood, it builds confidence and drives progress.”
Building Momentum Through Consistency
These results are significant not just for what they achieved, but for what they represent.
Strong OE performance demonstrates control and discipline
Increased automation reflects confidence in processes and investment
High engagement signals long term commitment to people
Together, they define a business operating with intent.
Raising the Standard
The principle is simple. Deliver strong performance. Maintain the right image. Make success visible.
Because consistent execution, backed by clarity and discipline, is what drives progress. At ASG Aerospace, success is recognised and celebrated. It sets the standard, builds momentum and reinforces what good looks like. We drive success together

